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Web Design and content subject guidelines

White Hat Works will design web pages primarily for your users, not for search engines. What matters is to be creative and unique in the content. We don't deceive your users or present different content to search engines than you display to users.
  • Every web page should be reachable from at least one static text link
  • Keep your website links less than 100 internal links per page - 60 to 80 would be a good number to work with
  • Design a sitemap with your most important links pointing to the important parts of your website and parts not reachable from java scripts and flash design
  • Provide useful, information-rich websites with unique content and images
  • Write pages that clearly and accurately describe your content and your business
  • Use subject keywords that internet users and your customers would type to find your pages

Where ever your business is we cover it with SEO Marketing
Where ever your business maybe located
we cover it with SEO Marketing

  • Make sure that your website actually includes those words though out your site
  • Try to use text instead of images to display important names, content or links
  • We use images instead of text in specific pages, but what matters is to have a good balance
  • Make sure your titles and alt tags are descriptive and don't over do it and get penalised for keyword stuffing
  • Create inbound and outbound strategic links from .com .gov and non paid links websites

Avoid dynamic pages as not all search engines can crawl and index your website, but if your website was designed like this there are solutions to get around it. Give us a call to find out how.

Contact us for your free Content & Links Search Engine Optimisation Analysis Report

White Hat Works E-Marketing Services
Content & Links Search Engine Optimisations Consultants

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