SEO (Search
Engine Optimisations) Versus PPC (Pay per Click)
Advertising
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How to get |
Sales Conversions |
PPC Cost |
versus SEO Investment |
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Visitors per Month |
1% |
2% |
3% |
£2.00 |
£500 |
£1,000 |
£2,000 |
£10,000 |
£20,000 |
£50,000 |
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500 |
5 |
10 |
15 |
£1,000 |
£1.00 |
£2.00 |
£4.00 |
£20.00 |
£40.00 |
£100.00 |
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1,000 |
10 |
20 |
30 |
£2,000 |
£0.50 |
£1.00 |
£2.00 |
£10.00 |
£20.00 |
£50.00 |
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5,000 |
50 |
100 |
150 |
£10,000 |
£0.10 |
£0.20 |
£0.40 |
£2.00 |
£4.00 |
£10.00 |
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10,000 |
100 |
200 |
300 |
£20,000 |
£0.05 |
£0.10 |
£0.20 |
£1.00 |
£2.00 |
£5.00 |
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25,000 |
250 |
500 |
750 |
£50,000 |
£0.02 |
£0.04 |
£0.08 |
£0.40 |
£0.80 |
£2.00 |
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50,000 |
500 |
1,000 |
1,500 |
£100,000 |
£0.01 |
£0.02 |
£0.04 |
£0.20 |
£0.40 |
£1.00 |
|
75,000 |
750 |
1,500 |
2,250 |
£150,000 |
£0.01 |
£0.01 |
£0.03 |
£0.13 |
£0.27 |
£0.67 |
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100,000 |
1,000 |
2,000 |
3,000 |
£200,000 |
£0.01 |
£0.01 |
£0.02 |
£0.10 |
£0.20 |
£0.50 |
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200,000 |
2,000 |
4,000 |
6,000 |
£400,000 |
£0.00 |
£0.01 |
£0.01 |
£0.05 |
£0.10 |
£0.25 |
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There is no doubt
that search engine optimisations or SEO as most people call it
has a better ROI (return of investment) than PPC or
Pay Per Click
advertising.
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Screen from a
search on Google displaying SEO free listings versus PPC
Advertising
Share
of Clicks - 76% of
Users like you and I normally click on links
in the SEO area,
where 24% click on the PPC areas
Where would you like to be placed? And at what cost?
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If
you do your calculations, PPC
can cost you anything from 50 pence a click to £2.00 a click to
even £5.00 a click if you want to be in the top 3 on Google's
first page.
Did you know the
first page generates
85%
of all sales?
In the above table
the calculation areas marked in green point out that SEO is half the cost or
costs significantly less compared to PPC. If your
website is not generating enough traffic via the natural organic
listing then PPC is a better choice if you are looking for
visitors to your website from day one, but if you do your maths
that will cost you
more.
Table displaying
Google advertising areas |
Table displaying
Google PPC Advertising versus SEO areas |
Have in mind that
a good PPC Manager will provide you with visitors to your website from day one, but you must
be careful with your marketing campaigns, as if they are not
handled with care you will be wasting your money big time.
We
found the best ads that are clear and up front with the
potential customers are the best. That way you will increase
substantially your return on investment.
We also specialise
in PPC / Google Adword Campaigns, where we can take your cost per click
down as low as 2p to 10p per click. How is this possible you
might ask? Contact us
for free about Google Adwords!
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SEO Cost |
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PPC Cost |
Affiliates Cost |
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Monthly Sales |
2% |
3% |
4% |
5% |
6% |
7% |
8% |
9% |
10% |
11% |
12% |
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£500 |
£10 |
£15 |
£20 |
£25 |
£30 |
£35 |
£40 |
£45 |
£50 |
£55 |
£60 |
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£1,000 |
£20 |
£30 |
£40 |
£50 |
£60 |
£70 |
£80 |
£90 |
£100 |
£110 |
£120 |
|
£2,000 |
£40 |
£60 |
£80 |
£100 |
£120 |
£140 |
£160 |
£180 |
£200 |
£220 |
£240 |
|
£3,000 |
£60 |
£90 |
£120 |
£150 |
£180 |
£210 |
£240 |
£270 |
£300 |
£330 |
£360 |
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£4,000 |
£80 |
£120 |
£160 |
£200 |
£240 |
£280 |
£320 |
£360 |
£400 |
£440 |
£480 |
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£5,000 |
£100 |
£150 |
£200 |
£250 |
£300 |
£350 |
£400 |
£450 |
£500 |
£550 |
£600 |
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£7,000 |
£140 |
£210 |
£280 |
£350 |
£420 |
£490 |
£560 |
£630 |
£700 |
£770 |
£840 |
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£10,000 |
£200 |
£300 |
£400 |
£500 |
£600 |
£700 |
£800 |
£900 |
£1,000 |
£1,100 |
£1,200 |
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£15,000 |
£300 |
£450 |
£600 |
£750 |
£900 |
£1,050 |
£1,200 |
£1,350 |
£1,500 |
£1,650 |
£1,800 |
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£20,000 |
£400 |
£600 |
£800 |
£1,000 |
£1,200 |
£1,400 |
£1,600 |
£1,800 |
£2,000 |
£2,200 |
£2,400 |
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£25,000 |
£500 |
£750 |
£1,000 |
£1,250 |
£1,500 |
£1,750 |
£2,000 |
£2,250 |
£2,500 |
£2,750 |
£3,000 |
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£30,000 |
£600 |
£900 |
£1,200 |
£1,500 |
£1,800 |
£2,100 |
£2,400 |
£2,700 |
£3,000 |
£3,300 |
£3,600 |
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£40,000 |
£800 |
£1,200 |
£1,600 |
£2,000 |
£2,400 |
£2,800 |
£3,200 |
£3,600 |
£4,000 |
£4,400 |
£4,800 |
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£50,000 |
£1,000 |
£1,500 |
£2,000 |
£2,500 |
£3,000 |
£3,500 |
£4,000 |
£4,500 |
£5,000 |
£5,500 |
£6,000 |
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£100,000 |
£2,000 |
£3,000 |
£4,000 |
£5,000 |
£6,000 |
£7,000 |
£8,000 |
£9,000 |
£10,000 |
£11,000 |
£12,000 |
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£200,000 |
£4,000 |
£6,000 |
£8,000 |
£10,000 |
£12,000 |
£14,000 |
£16,000 |
£18,000 |
£20,000 |
£22,000 |
£24,000 |
With SEO it doesn't matter who clicks on the links.
Anyone
may click on your links via the natural listings on the search engines and other
websites. You DO NOT PAY anyone ANYTHING! You don't pay per
click, so just pay a monthly fee for someone to generate you the
traffic via the organic listings and other social networks.
So
the more people click the better, as anyone can become a
customer generated from these natural listings.
Ask for your free SEO Consultation and SEO Website Health Check
Report from White Hat Works today!
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