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Reduce PPC & SEO Costs


SEO versus PPC

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Compare SEO and PPC
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SEO is worth the investment as long as your website generates enough traffic and real visitors.

This is where White Hat Works comes in to help you achieve that. We have the experience to get your website this natural traffic from the organic search listings by calculating and planning.

For those who don't know what SEO means, that's the techniques that result in information coming up in the middle of the screen when you do a search.

SEO Accreditation

If you were wondering what all the fuss was about SEO, now you know?

SEO marketing has long lasting effects. If you were to get traffic from specific keywords that favour your website in the first month, the chance is you will continue to get traffic, month after month, year after year.

We will calculate and make your investment in SEO marketing services worth every penny you spend.

Contact us about your individual needs

SEO (Search Engine Optimisations) Versus PPC (Pay per Click) Advertising

How to get Sales Conversions PPC Cost versus SEO Investment
Visitors per Month 1% 2% 3% 2.00 500 1,000 2,000 10,000 20,000 50,000
500 5 10 15 1,000 1.00 2.00 4.00 20.00 40.00 100.00
1,000 10 20 30 2,000 0.50 1.00 2.00 10.00 20.00 50.00
5,000 50 100 150 10,000 0.10 0.20 0.40 2.00 4.00 10.00
10,000 100 200 300 20,000 0.05 0.10 0.20 1.00 2.00 5.00
25,000 250 500 750 50,000 0.02 0.04 0.08 0.40 0.80 2.00
50,000 500 1,000 1,500 100,000 0.01 0.02 0.04 0.20 0.40 1.00
75,000 750 1,500 2,250 150,000 0.01 0.01 0.03 0.13 0.27 0.67
100,000 1,000 2,000 3,000 200,000 0.01 0.01 0.02 0.10 0.20 0.50
200,000 2,000 4,000 6,000 400,000 0.00 0.01 0.01 0.05 0.10 0.25
There is no doubt that search engine optimisations or SEO as most people call it has a better ROI (return of investment) than PPC or Pay Per Click advertising.
 


PPC and SEO Comparison
Screen from a search on Google displaying SEO free listings versus PPC Advertising

Share of Clicks - 76% of Users like you and I normally click on links
in the SEO area, where 24% click on the PPC areas


Where would you like to be placed? And at what cost?

If you do your calculations, PPC can cost you anything from 50 pence a click to 2.00 a click to even 5.00 a click if you want to be in the top 3 on Google's first page.

Did you know the first page generates 85% of all sales?

In the above table the calculation areas marked in green point out that SEO is half the cost or costs significantly less compared to PPC. If your website is not generating enough traffic via the natural organic listing then PPC is a better choice if you are looking for visitors to your website from day one, but if you do your maths that will cost you more.

PPC & Organic Advertising

Table displaying Google advertising areas
PPC & SEO Advertising

Table displaying Google PPC Advertising versus SEO areas

Have in mind that a good PPC Manager will provide you with visitors to your website from day one, but you must be careful with your marketing campaigns, as if they are not handled with care you will be wasting your money big time.

We found the best ads that are clear and up front with the potential customers are the best. That way you will increase substantially your return on investment.

We also specialise in PPC / Google Adword Campaigns, where we can take your cost per click down as low as 2p to 10p per click. How is this possible you might ask? Contact us for free about Google Adwords!

                       
     SEO Cost   PPC Cost Affiliates Cost
                       
Monthly Sales 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%
500 10 15 20 25 30 35 40 45 50 55 60
1,000 20 30 40 50 60 70 80 90 100 110 120
2,000 40 60 80 100 120 140 160 180 200 220 240
3,000 60 90 120 150 180 210 240 270 300 330 360
4,000 80 120 160 200 240 280 320 360 400 440 480
5,000 100 150 200 250 300 350 400 450 500 550 600
7,000 140 210 280 350 420 490 560 630 700 770 840
10,000 200 300 400 500 600 700 800 900 1,000 1,100 1,200
15,000 300 450 600 750 900 1,050 1,200 1,350 1,500 1,650 1,800
20,000 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2,200 2,400
25,000 500 750 1,000 1,250 1,500 1,750 2,000 2,250 2,500 2,750 3,000
30,000 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,600
40,000 800 1,200 1,600 2,000 2,400 2,800 3,200 3,600 4,000 4,400 4,800
50,000 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000
100,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000
200,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 24,000

With SEO it doesn't matter who clicks on the links. Anyone may click on your links via the natural listings on the search engines and other websites. You DO NOT PAY anyone ANYTHING! You don't pay per click, so just pay a monthly fee for someone to generate you the traffic via the organic listings and other social networks.

So the more people click the better, as anyone can become a customer generated from these natural listings.

Ask for your free SEO Consultation and SEO Website Health Check Report from White Hat Works today!

 

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