Predictions for SEM, Social, Mobile, Video and More!

This year 2010 marketers are shifting budget from traditional to interactive media, and for good reasons. Forrester Research surveyed marketing executives from firms with more than 200 employees across multiple industries to further explore the circumstances behind the move to interactive marketing.

The factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts. It is predicted that by 2014 interactive marketing will near $55 billion in the US and represent 21% of all marketing spend.

Forrester Research examines the effects that the cannibalization of traditional media will have on current advertising budgets, agencies, and publishers.  Download this white paper to see how you can stay ahead of the quick growth of interactive marketing.

UK Internet Sales in 2008 hit a staggering £65 billion. National Statistics have forecasted that in 2012 retail sales in the UK will hit £185 billion.

Latest figures show that 70% of internet traffic is generated from SEO and 30% from Pay per Click. If there was a better time to be on the natural organic search results its now.

Google's challenge is getting greater with social networks like Twitter where real time live updates pose a threat as spammers are uploading their spam.

8 Reasons You Need to Stop Ignoring Twitter

In this news article, new trends, ideas, applications, and features come out, and they further emphasise Twitter's place in said landscape.  Read more

Algorithm Set to Change
by Savvas Hiou, 3rd May, 2009

According to an inside source, Google is preparing to change its search ranking algorithm to combat the craze of links leading to malicious websites.

These pages are appearing at the top of Google's search results. The change in the algorithm will combat black hat spammers who's main goal is to deceive the search engines and users.

The latest algorithm was designed for static pages, but there is hope once the changes are implemented. This should address these up coming threats and Google should shine with its ethical culture.

Steve Miller Training reaches top listings on Google's natural search

Steve has to be one of the UK’s Top Confidence Coaching Experts & Clinical Hypnotherapists, highly talked about and admired by the media and celebrity world, more renowned than Paul McKenna.

Steve picked White Hat Works for his SEO strategy. He knew he was in good hands, he felt that we could do the job, provide a competitive package and above all bring him the results in no time.

Steve is a highly respected and hugely successful Coach, Clinical Hypnotherapist, Motivational Trainer and Author of Lose Weight and Change your Life Grab that Job books.

What is Twitter in one word?

It can get a bit hard at first to get your head around how to use the service, but in one word this is what users had to say about twitter in social media.

Updates, Egos, Networking, Relationships

Represent, Connection

Possibilities, Instant, Marketing

Speed, Noise

Inane, Communication, Contrived,

Aggrandizement, Useful

Spammy, Conversation, Open, Freedom, Useless, Awareness, Chat