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Meta tags are very
important when it comes to search engine optimisations, below
are 3 meta tag examples out of dozens that are commonly used.
Meta Title
The Meta Title tag is used to declare the title of the page. The Meta
Title tag would normally have the same title
as contained in the
<TITLE></TITLE> tag.
An example of the Meta Title tag:
<META NAME="Title" CONTENT="Page Title Here">
Recommendation for the Meta Title tag: It is recommended to use the
Meta Title tag with caution. According to
testing, Yahoo! and MSN
index the Meta Title tag, but its effect will depend on the algorithm
which is inconsistent.
Careful planning of the meta title can boost
page rankings.
Meta Description
The Meta Description tag gives a description of the document. The Meta
Description tag is a short, plain language description of the
document, usually consisting of 20-25 words or less. Search engines
that support the Meta Description tag will use the information to
publish on their search results page, normally displaying below the
Title of your site listing.
An example of a Meta Description tag:
<META NAME="description" CONTENT="Massive bathroom furniture
collection available from.">
Recommendations of the Meta Description tag: It is recommended to
always use the Meta Description tag. Make
your Meta Description as
compelling as you can, as your description often is the difference
between getting your
listings clicked in the search results. The Meta
Description tag is particularly important if your document has very
little text, is a frameset, or has extensive scripts at the top.
Meta Keywords
The Meta Keywords is used to list keywords that define the content of
your site. Keywords are used by search
engines to properly index your
site in addition to words from the title, document body, and other
areas. The
Meta Keywords tag is typically used for synonyms and
alternates of title words.
An example of the Meta Keywords tag:
<META NAME="keywords" CONTENT="vanity units, honeymoon holidays, car
leasing">
Recommendations for the Meta Keywords tag: It is recommended to use
the Meta Keywords tag with caution.
Make sure to only use keywords
that are relevant to your site. Search engines are known to penalize
or blacklist
your site for abuse.
Which search engines
like what in the
Meta Info
If we closely look at the main
search engines, like Google, Yahoo, Bing, MSN, Ask, AOL, you will
discover that they do not all react the same to the meta information.
What Google likes doesn't necessary mean Yahoo would like and visa
versa. We have ways to please all the engines with our meta tag
information strategy.
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