|Google over the years
have persistently pursued innovation, constantly updated its algorithm
or algorythm (if that is the way you spell it) and refused to accept the
limitations of existing models.
As a result, Google's latest development
breakthrough PageRank™ technology that changed the way searches are
conducted today. And if there is one SEO company that knows how the
algorithm works and how would it would boost your rankings on Google
organic search that would be White Hat Works.
What's new about Google's latest algorithm in 2010 / 2011 / 2012?
There is much talk
in the SEO world about what Google is going to focus on in 2010.
Matt Cutts, head of Google’s Webspam team has mentioned and hinted
in various forums, Youtube and on his
that SEO professionals' latest focus should be in 2010. Part of
the Caffeine project, apparently in 2010 the speed of your
website and web pages loading will now play a major factor in the algorithm.
achieve faster speed your website needs to be hosted on a super
fast host and reducing the overall size of your web pages.
Obviously this means moving to a better Internet Service Provider
and serving faster websites by increasing the download speed.
will mean less
content on a page, utilising CSS (Cascading Style Sheets) and images
have to load faster. A webpage downloading speed of 3 seconds or
less is pretty good, but 1 second or lower might have to be
achieved in cases. You can now measure the speed with a program in
the Google's Webmaster Tools.
Does this mean
Google in a way is pushing developers to write and create better
websites that load faster and content writers to write quality
content instead of quantity content? and the digital marketing
guys, will they have to be at the same time creative but their art
work must be short, sweat and fast loading? Does using flash
animations go out the window? Hosting Video clips on your own
website? would that be wise? or better to be hosted on You Tube
All these are questions and probably
the answers you are looking for is, yes it is!
What could happen is Google favouring
certain websites and in the other hand penalise other ones. Websites
owners that keep stuffing their pages with content, customer reviews, endless blogs
videos, links and endless images will be penalised.
good news is websites that are clean, focused, compatible and fast
professionals are saying that this is not fair for the SME's
(small to medium sized business) that cannot afford to be hosted
on super fast hosts and do not have large teams that can
restructure their websites to go faster. The question is how fast
can the cooperate companies react to the ever growing demands of
the Internet? Probably not and it will take them months before
they even decide what to do. In the other hand SME's probably will
be in a better position to react a lot faster due to quick
decision making compensating for all the other factors.
The SEO e-marketers
also mention about countries that have slow internet access, like
in Scotland and other rural areas where you cannot get broadband?
Are they going to get penalised? Probably not, as its the Google
Bots measuring the speed and not at what speed the website is
loaded in these areas on an end users computer. Actually Google in
a way by "forcing" developers to increase their websites overall
speed would mean these areas with no broadband will benefit in the
long run. Mobile phone users with their web enabled devices like
the iPhone and
Nexus by Google will be able to load more and more websites, specially the ones
that are more lean and load faster.
White Hat Works Conclusion for 2010, 2011, 2012:
- Host your website
on a super fast Internet Service Provider
- Use CSS as much
as possible and comply with
- Write quality
content, not quantity content
- Convert your a
Flash website to a HTML website
- Export your Flash
animations where possible - more SEO
- Keep images and
their size to a minimum without loosing the quality
- Test your website
in various browsers and mobile phone devices
- Make your website
- Get free guidance
from a reputable
SEO E-marketing Company
means Google can keep up with the growth of the Internet without
the need to keep buying and installing new servers. Many have
asked, how many servers does Google have? This is a well kept
secret, but if you do your maths and calculations the number of
servers could be around 700,000 and growing. These servers are
spread over 100 data-centres around the globe and makes Google
the largest IT producer of (Co2) carbon emissions on Earth.
Google is in the
business of providing a top notch service and encouraging
growth, but at the same time be profitable by keeping their
costs and carbon emissions down.
Hence the need for
this new factor that will be included in the updated Google
2010 Algorythm. Maybe the main reason Google is focusing on speed is
because what they really are trying to do is to reduce their
carbon foot print and we (SEO guys and website owners) all need
to help them achieve this.
effected company said:
We are an ecommerce site
that has been running for almost 5 months and have seen steadily
growing traffic. We have made no major changes to our website recently
but are continually adding content and products to the site. Our site
has been severely affected (almost 50% down on traffic) since last
Tuesday (07/12/10) which coincides with the latest 2011 algorithm change
which was the response to the New York Times article regarding Black
Hat SEO techniques.
I have struggled to find
much information about it and it doesn't seem to be widely talked
about at the moment. As far as I can tell it will specifically target
site reviews and penalise people with negative feedback. Because we
are a relatively young site we don't have any feedback (negative or
otherwise). Is it visible that this could have such a dramatic effect
on a site that has essentially done nothing wrong and has anyone had
the same problem?
Any advice would be greatly appreciated because we
are being hit particularly hard in the lead up to Christmas which
should be our busiest weeks.