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Google Search
Engine Optimisation Technical guidelines
How to become a friendly Google website and
use JavaScript, cookies, session IDs, frames,
DHTML and Flash that can trouble search engine spiders to crawl and index
your site correctly
- Use a text browser to make sure your website
can be indexed
- Allow the search bots to crawl your sites without
complicated session IDs and / or arguments
- Make sure that your web server supports the
If-Modified-Since HTTP header - if not contact your ISP or website
administrator
- Make good use of the robots.txt file on your web
server and allow the robots view the urls to want indexed
- If your company uses a content management
system, make sure that the system can export your content so that
search engine spiders can crawl your website effectively
- A note to web
designers. If you design your website in Ajax Web 2.0 or
Flash there are ways to support your websites with our search engine
optimization
techniques.
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SEO Marketing for any
City
and any Country |
Quality guidelines - specific
SEO guidelines
Avoid sneaky tricks intended to improve search
engine rankings. If you feed comfortable explaining what you've done to your website that
competes with you then that's a good measure.
- Avoid hidden text or hidden links in your
web pages
- Don't use cloaking or sneaky redirects and
send automated queries to Google
- Don't load pages with irrelevant keywords
onto your web pages
- Don't create multiple pages, sub domains or
domains with substantially duplicate content
- Avoid tricks like "doorway" pages created just for
search engines
- Avoid other "cookie cutter" approaches such
as affiliate programmes with little or no original content
- If your website is going to be part of an affiliate programme, make sure that your site adds value
- Provide unique and relevant content that
gives users a reason to visit your site first
If you believe that your website doesn't
meet these guidelines, then give us a call and we can help you get
it right
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