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Google Search Engine Optimisation Technical guidelines

How to become a friendly Google website and use JavaScript, cookies, session IDs, frames, DHTML and Flash that can trouble search engine spiders to crawl and index your site correctly

  • Use a text browser to make sure your website can be indexed
  • Allow the search bots to crawl your sites without complicated session IDs and / or arguments
  • Make sure that your web server supports the If-Modified-Since HTTP header - if not contact your ISP or website administrator
  • Make good use of the robots.txt file on your web server and allow the robots view the urls to want indexed
  • If your company uses a content management system, make sure that the system can export your content so that search engine spiders can crawl your website effectively
  • A note to web designers. If you design your website in Ajax Web 2.0 or Flash there are ways to support your websites with our search engine optimization techniques.

 

Quality guidelines - specific SEO guidelines

Avoid sneaky tricks intended to improve search engine rankings. If you feed comfortable explaining what you've done to your website that competes with you then that's a good measure.

  • Avoid hidden text or hidden links in your web pages
  • Don't use cloaking or sneaky redirects and send automated queries to Google
  • Don't load pages with irrelevant keywords onto your web pages
  • Don't create multiple pages, sub domains or domains with substantially duplicate content
  • Avoid tricks like "doorway" pages created just for search engines
  • Avoid other "cookie cutter" approaches such as affiliate programmes with little or no original content
  • If your website is going to be part of an affiliate programme, make sure that your site adds value
  • Provide unique and relevant content that gives users a reason to visit your site first

If you believe that your website doesn't meet these guidelines, then give us a call and we can help you get it right

 
Contact us for your free Google Friendly Search Engine Optimisation Analysis Report


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