8
Reasons You Need to Stop Ignoring Twitter
There have been many articles written about why an individual
and / or a company should use Twitter. As we all know it, the
conditions on the internet search are constantly changing. New
trends, ideas, applications, and features, and they further
emphasise Twitter's place in the internet search space.
Following you will read the reasons why it is becoming
increasingly important not to ignore Twitter if you are an
e-marketer.
1. Twitter
Lists
Twitter Lists
are changing the game. We recently looked at several reasons
why, but also consider that with the Lists gadget, your tweets
may appear all over the web if you can get onto lists. They
will appear on sites and blogs, which are more than likely
going to be related to the niche you are in anyway if you have
the right audience on Twitter.
2. The
Openness of Twitter
The openness of
Twitter, social media and the web in general, pretty much
means that your messages on Twitter won't be limited to your
Twitter audience. Facebook and other social networks will
bring tweets in. People will share them, screenshot them, link
to them on blogs, etc. Twitter is a means of getting your
message out to more people, but it's not necessarily only the
people on Twitter that will see those messages.
3. Building
Valuable Relationships
Laura Fitton,
the author of Twitter for Dummies, chalks up success on
Twitter to four basic concepts: listen, learn, care, and
serve. Basically, if you listen to the community, you will
learn, and if you show that you care, you are more likely to
get more out of your efforts. Serving means providing
something of use to the community. If you what you're not
doing that, you may be setting yourself up to fail, as Fitton
talked about in this interview with WebProNews.
4. Traffic
That Cares
Twitter can
bring you not only random traffic, but traffic from people who
are actually passionate about the niche that you are a part
of. Retweets are huge in this regard. Guy Kawasaki calls
retweeting the sincerest form of flattery. He has a point. He
notes that people are willing to risk their reputations by
retweeting your content.
5. Staying Current
Being found in
Twitter searches (not to mention real time search in general,
which is starting to become a main area of focus for all of
the big search engines, not to mention all of the standalone
real-time search sites) provides a lot of opportunity for
exposure. We discussed this here and gave tips for getting
found in real-time searches.
6. Connecting
with Local Customers
There are a
variety of ways you can connect with local consumers and
customers using Twitter and Twitter-related tools. There are
tools like our own TwellowHood, which let you find Twitterers
in your area, for example. Another thing to keep an eye on is
Google's new Social Search. It's currently just a lab
experiment, but could become more. It certainly has potential.
A recent Search
Engine Land article made some good points about the potential
of local marketing with this tool, which delivers Google
search results based on the communities you are a part of. It
draws from Google profiles, which include the networks that
people are connected to (based on what any person includes in
that profile). If you're not familiar with this feature, watch
the following clip, and you'll understand.
7. Going International and Multi-lingual
Twitter is
expanding into more languages. If you thought Twitter was
important to marketing already, consider that for most of its
existence, it has only been available in a couple of
languages. Now it's in Spanish, and many more languages will
follow. That's not only going to be huge for international and
multi-lingual marketing efforts, it's going to be huge for
Twitter's growth, and the more Twitter grows, the more
potential customers are out there.
8. It's Still Young
Consider that
Twitter is just getting started in the grand scheme of things.
It's still young. There are no doubt going to be a lot more
features added in the future. And don't forget about the
thousands of Twitter apps that are already out there that can
make Twitter useful in different ways to different people and
businesses. Take some time and explore them. Fitton's site
OneForty.com, which is like Yelp for Twitter apps, is pretty
good for that. It has reviews, and people tell why certain
helps have helped their businesses.
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